MAN Steyr Family Party
We put top performance on the road!
"100 years of commercial vehicle construction" and "30 years of belonging to MAN" - that has to be celebrated. For this purpose, young and old met at the MAN plant in Steyr at the family festival for all employees and their relatives.
The aim of the event was to combine the history and tradition of the company with the innovative spirit and the top performance of the employees. This is why a creative guiding principle was developed that ran like a thread through the event - "We bring top performance on the road". So we transformed the approximately 207,000 m² of the Upper Austrian company into a venue for a wide variety of artists, dancers and attractions.
An event in tune with the times
So that all guests could share in the numerous experiences on site, we launched our own event app, which led all participants into the digital world and focused on the improved use of the smartphone. The app served as an information platform, fulfilled the function of a cashless payment system and visitors were able to collect points in a digital stamp pass at nine stations across the entire site.
Environmentally friendly and sustainable
In addition to the attraction of a Stiegl e-truck, which became an eye-catcher for visitors, special attention was paid to environmentally friendly procedures in infrastructure and logistics. An additional waste separation concept and recyclable tableware for the catering and food trucks are examples of the implementation of our sustainable resolutions, which were particularly 100% fulfilled during the World Clean-up Day that was announced on this day.
Only the experience turns the event into an event
Numerous active-stations for young and old, 90 international and national artists and impressive street shows à la pavement spectacle amazed the visitors. Acrobats, BMX stunt drivers, jugglers, breakdancers, beatboxers and musicians performed their spectacular shows and made the festival a special experience. The culmination of the event was the grand closing parade through the factory premises. All 90 artists and 17 MAN trucks, classic cars and e-vehicles took part in the move and offered all the impressions in a joint grand finale.
The MAN Family Day - an event in which creativity, innovation, teamwork and sophisticated planning truly brought "top performance on the road"!