Nikola Iveco Europe World Premiere

Big Bang in Germany! Numerous journalists from all over the world made their way to Ulm on September 15, 2021.

On this day, Nikola Motor Company and IVECO Magirus AG opened a new chapter in the history of trucks. As part of the event, the new joint venture plant for trucks of the future was officially opened in Ulm.

Together with the advertising agency Conquest, we implemented and supported the entire event in terms of design and organization.

The professional working environment and the conditions on site made the entire handling of the event easier.
Together with everyone involved, not only could a great on-site event be held in Ulm, but you also had the opportunity to access the live stream in 2 different languages ​​from home. The live stream was played via the IVECO Live Channel and LinkedIn.

The great rush of various (including international) media representatives and politicians proves the extent of interest that the entire world has in electric trucks. As always, it was a great pleasure and honor to have been part of the opening of the new joint venture plant!

We are already looking forward to the next joint projects.