Steyr Automotive @IAA Hannover 2022
Full Steyr Automotive power at the IAA Transportation trade fair for commercial vehicles 2022 in Hanover!
A state-of-the-art exhibition booth was designed for Steyr Automotive's first appearance at the IAA under a new name, which, in addition to a varied layout, also had enough space for visitors.
The trade fair booth shone in Steyr Automotive's typical petrol colour. Generous glass facades ensured a noble look. In addition to the indoor area, there was an open-air area where, above all, innovative, sustainable vehicle concepts were presented in the form of detailed models. Meeting rooms inside offered space for small-scale private conversations.
Since the exhibition booth was located in the covered outdoor area of the exhibition center, visitors could stay outdoors without being overly influenced by external conditions.
Under the slogan of the IAA 2022 "Beyond Transport & Logistics", the focus was on the transformation of logistics chains, taking into account the mobility turnaround, especially with regard to urban traffic. The sustainable drive concepts, which Steyr Automotive consistently relies on in view of the rapidly increasing demand for zero-emission vehicles in its own product chain, fit perfectly into the picture here.
Interested visitors, partners and customers were able to get to know the exciting products and services as well as future developments from Steyr Automotive for a week. Expert employees on site were there to answer any questions.
Culinary delicacies such as meatloaf and Viennese sacher sausages were also served at the booth, which was very popular. In this regard, a piece of Austrian flair could be taken to Hanover.